The current CBD landscape is a confusing scene of strong marketing claims with little supporting evidence.
Many people find themselves wondering which products are going to be most effective. Nowadays, it is hard to tell which CBD Companies do third-party testing on their products to ensure purity. With so many different names in the CBD space, who can you trust?
Unfortunately, 90% of the products on the market are just CBD isolates or oils dissolved in carriers like MCT. This means you are getting less CBD in every dosage and more carrier oil.
Many formulas are missing the most important part: Bioavailability.
Bioavailability is the proportion of a CBD formula being absorbed into your bloodstream and tissues and is able to have an active effect.